Groupement Mousquetaires becomes a major partner of Tro Bro Leon

May 9 ^th 2025 - 15:38

Groupement Mousquetaires will be a major partner of Tro Bro Leon for two years.

The Groupement will also be an official partner of the associated challenge ride, the Tro Bro Leon Challenge avec GIANT.

This collaboration marks a milestone for Groupement Mousquetaires, which is embarking on a high-profile sporting partnership for the first time under its own name.

GROUPEMENT MOUSQUETAIRES BOLSTERS ITS COMMITMENT TO CYCLING

A key player in the French large retailer landscape, with a shop every 10 kilometres, Groupement Mousquetaires and its brands have always actively supported local sporting events. The Groupement has been involved in cycling for several years. Its partnership with Tro Bro Leon reflects the continued development of its sports sponsorship strategy. This approach is deeply rooted in the DNA of the Groupement and driven by the shared values of solidarity, team spirit and perseverance, which underpin all its commitments. The Intermarché–Wanty team, which competes in elite cycling races worldwide, is the living embodiment of the Groupement's dedication to top-tier cycling.

SUPPORTING BOTH AMATEUR AND PROFESSIONAL SPORT: LES MOUSQUETAIRES RISES TO THE CHALLENGE

The commitment of Groupement Mousquetaires transcends professional competitions and spans the full spectrum of amateur sport. In this spirit, the Groupement is becoming an official partner of the Tro Bro Leon Challenge avec GIANT, the challenge ride that goes hand in hand with this legendary race. By supporting amateur riders as they take on the legendary ribinoù, it does its bit to give participants the experience of a lifetime through the heart of the Breton countryside.

Through this initiative, Groupement Mousquetaires underlines its support for all forms of cycling, both professional and amateur, while promoting the values of team spirit, self-improvement and solidarity that lie at the heart of its mission.